Ascend website on laptop

Preceding the Ascend app, several climbing friends and I began exploring the idea of creating an e-commerce site targeting the climbing community. After researching the target audience and the competition, I created protoypes for presentation to possible investors. The project also gave me a chance to learn more about business-to-consumer best practices, designing for engagement, and what incentivizes users to make purchases.

Ascend website mobile layout
Ascend website mobile products layout
Ascend website mobile navigation
Ascend website home page
Ascend website products page
Ascend email design
Ascend banner
Ascend sale banner